Writing
Blog
Notes on branding, motion, search and how the work actually gets made.
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Branding
Brand systems that survive contact with a real team
Most brand guidelines die in the first quarter. The ones that don't share three properties.
6 min read
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Motion
Motion that earns its weight
Animation is expensive in attention and milliseconds. Here's how we decide what stays.
5 min read
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Search
What SEO actually asks of design
Search and art direction are usually framed as opponents. In practice they want most of the same things.
7 min read
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Process
Scoping a project in two-week blocks
Why we stopped quoting whole projects up front and what replaced it.
4 min read